Thursday, March 15, 2007

How to profit online by Doug Barger

To stay with the current flow of the market, the successful entrepreneur needs to have an Original Product, Effective Marketing Campaign, and a product that solves a big problem at a reasonable price. These three components are essential to online success. Every problem is a product ready to be created, marketed, and sold. There are many major aspects to successfully operating an internet based and home based business or several businesses. Every aspect must be mastered in order to be successful. Experience does prove to be the best teacher coupled with fresh updated content and reliable, proven information from a source you trust. How to stay consistently fresh and innovative without breaking the wheel. You don't necessarily have to have a product to have a successful online business. Yeah there are plenty of businesses already in place that will furnish you resources to market a "website of your own" that they give you. Many opt to take that route in order to avoid paying costly experience tax or paying too much because of being new. While joining affiliate programs can be a very lucrative income stream, the ideal business is one that YOU have full reign with. In other words, you want to have YOUR own copyrighted, original intellectual property so that you are not at the mercy of another, no matter how well-intentended they might be. Get your website first. You can name it something that is general yet catchy and find your product, industry later. You might decide to sell several products. That's okay too. Just having your own website will open up doors for you simply because of the potential to profit from your very own piece of virtual real estate. The first key to successful business on your website will be the collection and the buildings of names and email addresses on your site contact list. This ensures that you have a "targeted" client list to contact with ideas and products or services that will be a value to them. Studies are showing that those who have already expressed an interest in a company by "opting in" or adding their name to the company or individual's client list, are much more likely to buy than someone who just happens along the link or is contacted without any prior relationship. To offer a product free is usually the best incentive to attract and keep a customer. The most successful at internet business are those who know that it is not just today's sale, but rather, the complete lifetime value of the relationship. Everyone knows of trading that has been profitable. Someone could offer valuable information or software that could radically enhance the scope of the business and explode profits to their all-time high and yet not buy a product or service on their first, unique visit to the site. Conversely, a one-time customer could make a purchase and not return. This again speaks to the need of having the opt-in list for making contacts with customer. Also known as "double opt-ins" because in when responding to the targeted email campaign this is the second time your customer is exercising their right to show their interest in your product, service, or website. This way, throughout the lifetime of the customer-client relationship, the lines of communication stay open for effective business need/resolution relationship. A free product can be an article like this one or a newsletter that provides valuable, profit-making information that can be acted upon quickly and easily. The newsletters are effective because they can be written as often as you would like and they secure your position in the public's mind eye as credible and knowledgeable in your industry and field of expertise. Some are every two weeks, whereas others are daily, and some still just once a month. These topics should relate to your site. There are several free advertising companies available that will allow you to register,join, and even begin placing advertisements to promote your website. These can be found by entering in keywords such as "free advertising" . There are FFA or free for all sites, free classified sites, local, national and international advertising sites to begin placing your ads. For every well-written, clear and compelling adcopy, one can expect 1:100 clickthroughs, and for every 100 visitors, a buyer. So you can already see that you will need to place many ads on a regular basis on sites with a high visitor and traffic content. Advertising sites that relate to your site will make you a target for those customer's ready to do business with you. In this case they are trying to buy from you as much as you are trying to sell to them. When you position yourself as the bull's eye, it's okay to be hit. Now that we have you a site and a way to build and attract a list of customer's to your site's email sign up contact list which is best just labeled "sign up" or "sign-up for newsletter" or "get your free article on"... etc. Let's get you to either paypal,clickbank, or shopcart. There are other accounts you can set up to receive payment online from your customers as well. I have both a paypal and clickbank account. You will want to place a call to action on every page of your website. You will want to allow the visiting new customers to see themselves using and benefitting from your product and service so that when they begin to look for the way to get it or buy, the buttons or link for them to click are in place for them to do so naturally,easily and efficiently. Make sure your website is one that loads and opens quickly. The whole visit should be hassle-free, fluid and enjoyable always leaving them ready to come back for more even after buying, to refer and join you as an affiliate to bring your service, knowledge and abilities to others to profit from and benefit too. Now, when you have named your website, you will submit it to search engines. There are a few who will do this for free, though like most advertising companies, most will charge a service fee. Submitting using a title, description, Keywords that are all in agreement containing the same words and are directly related to the actual Content found on your site especially the upper part of the first and most visited homepage, will give you optimal place rank with the major search engine indexers. You can also leave your link posted with a comment in a forum, a blog or on those websites that allow visitors to link to them. These become free advertisements and create a direct link pointing like a customer arrow straight to your business target bull's eye. You are beginning to see how all of these aspects are working together. The increased links pointing to your target create more value to your site and as a result, more importance in the eyes of the search engine, and as a result higher ranking which means easier to find by the customers and even more credibility. Every improvement you add to your site builds value just like a piece of real estate property. Linking from sites ranked higher than you increases link popularity. Definitely add the alexa tool bar. It is free and adds increase to your website and allows you to view the rank of other sites as well. Commenting and posting on high traffic blogs and in high traffic, subject related and top ranking forums or on sites, builds your site's importance as well. You might include a variety of products. Find a big problem with huge demand. Then find out how you can have the answer provided cost effectively with little or no upfront or out of pocket expense. Always concentrate on the demand and profit spread. This is what pays the bills! Create several income streams. Work toward automation so that you use your automatic email responders by offering information on how the reader can take advantage of your best offer value. Include a call to action and a click here link at the bottom. Of course when they are dwelling on the benefits, it's the perfect time to click to find out how to buy it. You might find a hot-selling market and sell what's working while thinking of a related item that you can market on your own or at least by now that you have built a web presence, be the top provider. What are people searching for? Where in the entire world could you expect to find at cost wholesale prices that would ship free to your customers after they enter in their credit card payment? The direct source and multiple sales means you realize the profit as the wholesaler or even retailer. Your site, you name the price. You might do an electronic subscription, newsletter or how to course, or ebook. These products will always be in demand because information is what educates and produces profits. Remember don't be afraid to become an inventor. Just make sure you copyright your product. Studying other inventors and reading their writing gives you insight into how to think like they do. Inspiration creates. What are some problems you would like to see solved. How could you turn what's working and tie in something that will work right along with it? Contracts can produce cash as well. Don't be afraid to offer joint ventures for share of the profits. Most individuals and companies can use the extra exposure and don't mind sharing the commissions for producing sales. Also if you provide a service that helps make life easier for someone, that is profitable. How to. What do you love doing? What can you do well that you can teach another? This is very valuable information. Create it, market it and sale it. Search freeware sites to find development software free. Search for html and programmers tutorials that teach how to program for free. Find an area you need more strength in and learn to do it yourself. Eventually everything is automated and your website works for you. This is valuable information. Keep your website updated with fresh content regularly for this is good in the sight of the search engines. Avoid anything that sounds like shameless promotion that is not being called for. An example of this would be contacting someone personally with an offer to sell a product without them visiting your site or requesting the information through an ad. That is what is called spam. Eliminate it and the value of your experience as a successful internet entrepreneur will be so much the richer. Well, I trust that this has made a deposit into your future and that there are some principals that you can apply to your business to profit immediately. Just applying a few that you haven't tried should increase your sales as much as 200%. Apply them all and you will see even larger returns.

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